The global team of experts and industry leaders at the Pantone Color Institute, have recently announced their 2023 pick for Pantone Color of the Year: Viva Magenta 18-1750.

In this age of technology, we look to draw inspiration from nature and what is real,” Pantone Color Institute Executive Director Leatrice Eiseman says. “Rooted in the primordial, the color reconnects us to original matter. Invoking the forces of nature, [the color] galvanizes our spirit, helping us to build our inner strength.”


As Architectural Digest notes, “intense pink-red hues have already been making headway everywhere from the runway to the metaverse, making residential and commercial interiors a natural next step.” 

Now that we have a new color to decorate our lives, you can use the canvas of your home to follow your muse wherever it may lead!

What about warming the walls of your bedroom? Or using this eye-catching color to accent with flowers or throw pillows? This color is strong and versatile enough to work as the main character of your place or just as an accessory.

Of course, RIVA’s on-trend palette of vibrant whites, natural beiges, and deep tones can provide a powerful foundation upon which to magenta-ize your design.