RIVA Spain Goes All In From the Largest Penthouse in Las Vegas The Young European Brand is Redesigning the Industry
RIVA Spain offers sustainably minded, high-end European flooring solutions suitable for both residential and commercial spaces.
MIAMI, FL — June 12th, 2025 — RIVA Spain, a leading high-end European wood manufacturer and surface solutions brand known for offering a Luxurious Connection to Nature, does it again.
This time, RIVA Spain is proud to release the first episode of The RIVA Journey: We Go All In. From the Largest Penthouse in Las Vegas, We Redesigned the Industry. The episode tells the incredible story of how the young European brand is disrupting the U.S. hardwood flooring market with bold creativity, innovation, and passion.
RIVA Spain is making waves across the U.S. as it challenges the status quo and redefines what’s possible in high-end design. In the first episode, the brand shares its extraordinary journey—from an ambitious dream to becoming a disruptive force in one of the world’s most traditional industries. Borja Iglesias, founder and CEO of RIVA Spain, brings a unique combination of determination and focus to everything he does. For Borja, alignment of spirit, body, and mind is essential—and that energy is contagious for his team. As he says, “If we don’t know we are going to win, we just don’t play.”
RIVA Spain hardwood floors are available across the U.S. through more than 100 RIVA Corners, owned by RIVA partners. “We treat our partners as part of the RIVA Team—a big family,” says Danielle Panissa, Creative VP of the brand. “One of Borja’s greatest visions is to truly transform the industry.” This first episode highlights the powerful bond between the RIVA team and its partners. Borja makes it a priority to ensure everyone feels valued. “For me, the thing I’m most proud of is the team we’ve built,” he says. He also sees his partners as part of the big RIVA family. To honor that spirit, Borja hosted a two-day event in the largest penthouse in Las Vegas, creating a memorable experience that culminated in the first RIVA Gala and Awards—a heartfelt celebration dedicated to recognizing the achievements of RIVA’s growing family of partners.
This is more than a business story. It’s a celebration of resilience, creativity, and bold thinking. It’s about choosing to do things differently—and succeeding.
“We Go All In” is a must-watch for: Dreamers and doers ready to make their mark, Architects, Designers & Builders who seek innovation and Entrepreneurs who believe in starting strong and staying bold.
Get inspired. Build differently. Make bold moves.
To experience the first episode of the RIVA Journey, visit RIVA Spain YouTube.
